Why You Should Build Your Email Opt-In Lists

You've probably heard hundreds of times that "the money is in the list," but why is that? What's so special about having your own email opt-in lists? The answer lies in the three benefits of having your own opt-in lists:

1. It Can Increase Your Conversion

Let's face the fact. Most of your site's visitors usually don't purchase at their first visit. Not everyone that comes to your site is an impulse buyer. Most of them may need to be followed up before they make their buying decision.

Also, most people prefer to buy from people they trust. This means that you may need to build a relationship first with your visitors to earn their trust before you start seeing some sales from them.

Now if you're just generating traffic without building your email opt-in lists, you don't have any means to contact your visitors. You can't contact them with your website, because a website is a passive medium.

But if you capture your visitors' contact information and turn them into subscribers, you'll have the ability to contact them, follow them up, and build rapport with them, thus increasing your chance of getting sales from them.

2. It Can Give You Ongoing Profits and Repeat Business

Let's say that you have 500 people subscribing to your e-course that pre-sells some relevant products. From those 500 subscribers, 25 bought your products. Is that means your efforts to get the other 475 subscribers are wasted?

Of course not, because you can always market to your subscribers again and again with other relevant products and/or services. And this is actually the number one benefit of having your email opt-in lists, namely ongoing profits and repeat business.

One thing that you may want to do though if you plan to send ongoing content and/or offers to your subscribers is to express it explicitly in your opt-in form or page. In this way, they know what to expect when they subscribe to your list, thus reducing the risk of SPAM complaints.

3. You Can Leverage Your Subscribers to Promote Your Business

This is perhaps one of the most neglected functions of an email opt-in list. Many people only see their lists as a means to generate direct sales. They fail to see that they can actually leverage their subscribers to become their partners in promotion.

And I don't only mean recruiting joint venture partners or affiliates from your email opt-in lists. There are various other ways to leverage your subscribers to promote your business. And you can always leverage even if you're in a business-to-consumer market.

Let me give you one simple example. For every newsletter that you send to your lists, there is a chance that your subscribers will pass it to their friends or acquaintances. And if your newsletter contains links to your website, opt-in page or sales pages, you may get some visitors, subscribers or even sales.

Now to increase the chance of your subscribers passing your newsletter, you can encourage them to do that. It's a no-brainer and it won't cost you any money or much time to implement. Just add a postscript in your newsletter that asks people to forward it to their friends or acquaintances.

Final Words

If you're still generating traffic without having any list building mechanism in place, then you're making a big mistake in your Internet business. This is especially true if you're still pushing for traffic. Come on, you've worked hard, spent your time or maybe paid some money to generate your traffic, why let most of them leave empty-handed?

Even if you're already in the level of enjoying tons of free, perpetual traffic, there is no reason why you should not have a list building mechanism in place. Because it will enhance your business, giving you the ability to actively engage your prospects and recycle your traffic.

How To Save Tons Of Money On Advertising And Dramatically Increase Your Sales

Simple fact: far not every first-time visitor will buy your product or subscribe to your services. Consider this: a very big percentage of people on the Internet are very picky comparison shoppers. They will go through every site they can find to get the "best deal". The worst part of this is: once they leave your site chances are you won't see them again.

Now all your advertising dollars spent to get that visitors go down the drain. This is the last thing we want to happen. Can that be helped? Most certainly!!!

The answer is in Opt-in list. What it does - it simply captures your visitors contact information and forwards it to you via e-mail or web form (keep checking my blog often for help with creating opt-ins). You can collect as much information about your visitors as you want and then integrate it into your marketing strategies to build a trusting, long-term relationship with your visitors, successfully turning them into RETURN BUYERS and DRAMATICALLY increasing your sales while SAVING big time on your advertising dollars. Once you captured your visitors' information you DO NOT NEED to pay any more money for this same visitor eve again!

With all the advantages of this marketing strategy you simply can't afford to ignore this opportunity!

How to collect e-mail addresses and build a MASSIVE subscribers list using opt-in

The most common and universal way to collect your visitors' e-mail addresses and other information is offering a free newsletter. Think about this: why do people go online? Mostly for two main reasons: check their e-mail and look for information. A free newsletter delivering industry news, solution to one or more of their problems, product updates would be an ideal opt-in offer. Another advantage of this method is - almost everyone can write a newsletter and it is suitable for practically every business type (with a few exceptions that I will cover in another post). You can go with either writing content for your newsletters yourself or opt for great free content resources. Here are some places to look for great free content:

· http://www.emailuniverse.com

· http://www.ideamarketers.com

· http://www.freesticky.com

· http://www.ezinearticles.com

· http://www.certificate.net

Another options to consider: free e-book, running a contest, free whitepaper, free downloads, free mini-courses, surveys, "Members Only" sections.

Few simple rules to make your opt-in newsletter a complete success or how to build a HUGE opt-in list within a short period of time.

There is absolutely no doubt about this: by providing a high quality newsletter you can attract a very large number of loyal subscribers pretty quick. You must be very careful though: DO NOT turn your free newsletter into sales letter every time you send out a new issue. If that happens your subscribers will opt out very quickly.

There is nothing wrong thou to include a small paragraph at the end of your newsletter offering something like:

· Special bonus offers "subscribers only",

· Updates and special announcements about new products or services,

· Special discounts on upgraded services,

· Special "subscribers only" promotions

To make sure your newsletter appears very professional and easy to read for your subscribers you need to follow these simple guidelines:

1) Always use a consistent header and footer for all your newsletters;

2) Include a table of contents;

3) Write in short paragraphs leaving lots of white space to break up your text,

4) Use dividers to separate different sections of your newsletter.

What are your options to generate additional revenue from your newsletters?

A good way to earn more money from your newsletters is selling advertising to other businesses. But before you decide to do so, you should consider this: the main reason for you having this newsletter on the first place is to build a strong and trusting relationship between your subscribers and YOU. I personally suggest some testing before you decide for sure to sell space on your newsletter to advertise other businesses or not. After all making some more money is never a bad idea. Just use a healthy degree of discretion while going with this option.

Another thing to consider before you go for selling ad space is the SIZE of your subscribers list. If you have a pretty tight niche and very targeted audience, you'd need at least 8,000 to 10,000 subscribers before you go and offer paid advertisement on your newsletter. The less targeted audience you have, the bigger your list should be.

If you decide to for it, make sure that you do a good research and find really good quality product or service. Present it in a way as if you are personally recommending it to your audience. Then people won't feel like they were getting a "hard sell" and most likely will gladly go for it.

How often should you send out your newsletter for maximum impact?

Most common frequency of sending out newsletters is once or twice a month. Some people send them out bimonthly, some every week or even every day. So how do you know how often to send out yours?

Actually it mainly depends on your industry niche. Also a greatly depends on how much time you can dedicate to writing your newsletter and how much content you have.

Evaluate your abilities and decide how often you would be able to write a quality content for new and informative issues to keep your audience interested and anticipating each new issue.

I suggest to experiment with caution! Try not to overwhelm your subscribers with lots of information on a daily basis. They won't have time to read all your publications and might start moving your mail to the trash bin. Once this starts to happen, it's very hard to stop!

What Is a Business Lead?

That is the question that you need to consider before you start an online business. Generally, this term pertains to a potential consumer or customer whom you will try to convert into a patron of your site, product, or offered service. A lead is very important, almost critical to your business. The lack of it can hurt your online business, and its abundance can turn you into an instant millionaire or even billionaire. The key to a successful online business then is to draw in as much lead as possible. And you can only do that if you have a good understanding as to what a business lead is, an accurate plan as to the type of business you want to venture in, and which potential market you are trying to take a shot at.

What are the business opportunities you can embark at online? There are a lot. For writers, you can do some freelance writing or if you don't want to concern yourself with deadlines, you can make your own niche and blog away. Techies can find themselves rewarding careers in developing applications for world-class gadget manufacturers, creating websites, and designing jobs, both as freelancer or resident work-from-home employee. Social media people can choose to get a promotion job where they can do what they do best: spreading the word around social networks, forums, and message boards. Posing as middle person in a shipping transaction is also quickly becoming a famous online job; you might find your luck here. There are still so many online opportunities you can look forward to. All you need to do is surf the web.

All the above mentioned opportunities are going to be your basis in finding out what is a business lead as you launch your site online. Try to identify what your business or service-for-hire will be, and start making contacts to get as much sales leads as possible. To do that, you need to start sending out information and details about your soon-to-open business. Be creative on this as this is where the strength of your site and market will depend on. Make an auto responder for your potential leads apart from your personal message addresses. By doing so, you will easily sort things out, especially in the process of generating customers in the future. This will also keep you organized when your online business starts to pick up attention and sales. As you know it, you may lack time to do so in the future. In the end, it will be very beneficial that you have tried to learn so much than what you need to learn as to what is a business lead is and its importance to your online business.

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Hiring Professional Article Submission Service

After writing an article, you need to submit it to directory sites and this can be done either manually or through article submission service. During manual submission, there are several hurdles that need to be skipped and this can eat into valuable time that could otherwise be spent to increase the returns of your business. It is for this reason that it is advisable to use professional services. Article submission can help your business in three major perspectives.

It improves link popularity and this is because the professionals provide at least 2 high quality links for your articles. These are often viewed by search engines and consequently, they ensure that the appropriate traffic is attracted to your site. It aids in increasing number of visitors that come through your website. This is because they ensure that they are well optimized using selected keywords thus making it easy for your website to rank high on search engines. The traffic is increased in this regard and this also makes it easy to attract new customers. The campaign is structured in a manner that ensures your brand awareness is raised. This in turn increases your exposure globally and guarantees that you get selected as an expert in the field. Customers are able to purchase your services and products more easily if they believe that in the integrity of your business and this is what the services offer you.

When seeking to use these services, you will come across several offers. While this is the case, you have to move with caution in order to settle with those that meet your needs. In this regard, there are some key features you need to be on the lookout for before using any article submission service and these include:

You have to select a provider with the ability of delivering your articles to the top directories. This is the only way to ensure you reap the mentioned benefits. They should provide effective services which are designed to improve on your link popularity as well as develop extra traffic to the website. Should provide some individual user accounts in your business name. Should create an authors biography. Should provide password and username that makes it easy to access directory accounts for the purpose of facilitate online direct access to your reader statistics.

Article submission is an integral part of many businesses and as such, it should be selected after much thought. For the purpose of ensuring that this end is met, it is advisable to take time and carry out thorough research. Compare different service providers in terms of the quality of services they have to offer as well as the features. Also, you have to consider the budget you have versus what they are offering you to determine whether you can afford it.

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How to Create an Effective Squeeze Page With These 7 Tips

A Squeeze Page, or a landing page, is one of the most vital portions of an Email Marketing Business. The main objective is getting your visitors to input their email address and opt-in to your mailing list. This is part of list building.

Following list building, you are given the opportunity to build a long-term relationship with your subscribers. There are other portions of the business, such as driving traffic and strategic follow-ups, but I will be focusing only on the Squeeze Page in this article.

This is a single page where your visitors determine if they wish to opt-in or to navigate away. Creating a page using an html program is simple, but structuring one that is effective is crucial.

Many Internet Marketers fail to achieve high opt-in rates due to some common mistakes. Now I will share on the techniques for an effective Squeeze Page that avoids those mistakes.

Do not include any external links I have seen too many people making this mistake. Remember that the sole purpose of a Squeeze Page is to capture opt-ins, not to distract your visitors by sending them to someone else's website! Pre-sell your free offers People will not give their email address away for no reason. They only do so when getting something valuable in return. Normally we will offer a free gift which can be in the form of reports, audio, videos, or subscription. Notice I used the word "valuable." In Marketing, perception is more important than reality. Free stuff is usually associated with being low in quality. Thus, you need to pre-sell your offer even when it is Free! Create urgency People tend to react in a certain manner when an item is limited. Just by adding a simple message such as "Only 25 of the 100 copies are left," or "Site will be taken down after 24 hours," will create the urgency for them to act. What you really want is for them to put that email in and click on the submit button, which gives you plenty of time to build that relationship in the future. You certainly do not want them to view your page, and take time to decide while slowly forgetting that it existed. Use visual aids There is this VAK theory commonly used in sales. This applies in online marketing as well. While using kinesthetic factors is not possible, we will want to focus on boosting the effects on Visual and Auditory. Having a page with text and graphics only engages the visual element. Trust me; you will see a higher opt-in rate by using a video clip, which has the ability to engage both Visual and Auditory. Only ask for what you need This is another common mistake found in many Squeeze Pages. What will be the chances that you will pick up my free gift if I ask only for your name and email, versus if I ask you to write a 100 word biography? You only need 2 pieces of information - Name and Email Address. In fact, you can do so with just the email alone. So please leave out the rest of the fields such as age, gender, geographic location, etc. You can get those after they are opted-in to your list. Don't diffuse your visitors' attention You only need 3 elements on the page - a headline, benefits, and opt-in form. I have seen many pages that try to overload the visitors with too much information. There are colorful texts, lengthy & bulky messages, videos, and images all over the page. Your visitors will be lost and will not cooperate. Remember that you only want to capture their attention with a strong headline. Then you retain their attention using the benefits section, and a call to action via the opt-in form. That's all! Big opt-in form The opt-in form should always be at the top right corner of the page. The reason is simple. Most of the action happens there as we are all conditioned by the scroll bar while viewing web pages. More importantly, your opt-in form has to be big enough to catch their attention. Use a simple but strong graphic that depicts a call to action. Straight forward instructions directing them to input their email address, and a button to proceed.

Lastly, always test out your squeeze page, making sure it links into your database. The last thing you want is a perfect squeeze page with a broken link that captures nothing after your visitors opt-in.

With these 7 tips, you are sure to see an increase in your Squeeze Page opt-in rate.

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How To Start Your Viral List Building Campaign Using An E-Book!

In Public Health, the word virus is dreaded. This is because when a virus enters a community, just an ordinary sneeze from one person can spread the disease in the whole community, and before we are aware everybody and their dogs get infected. That is on the negative side. The positive side comes online when you employ the same powerful tactics using an eBook to get everybody to spread the message about your ebook, and thereby build your list.

The cliche that you come across as soon as you land in the "Make Money Online" Niche is, "The money is in the List," and guess what, it is true. There are a varied number of ways to build that list. Whatever method that you use, the basics are the same. There should be:

A Squeeze page containing an opt-in section A Give Away token to serve as a "bribe" to entice visitors to release their contact details. And this Give Away should be a valuable commodity like a software or an ebook.

And this is how you can use an eBook to build the list:

First, you must create the eBook, because it is a simple fact that you cannot give what you don't have. The eBook must be a really content rich one full of interesting and informative facts. It must have links to your squeeze page. Next, allow people to recommend or give the book to other people all over cyberspace. Let this be one of the rights you give people when they download their copy. The incentive is to make it clear that this book is free to give away, either by posting it on their websites or using it as a bonus product or bundle it with other products. To start with, give it to three people. In the book, encourage those three people to give the eBook to their friends and family. The trick is that they can download the book only from your website by first giving you their contact details. Most importantly, make sure that you send a clean and neat eBook out to the world. It is imperative that you double-check the spelling and grammar because obvious errors can be very disastrous and reflect negatively on you.Next test all links to be sure that they reach the intended target. Post your eBook to eBook directories.

The sum effect of all this is that your eBook becomes your Viral List Builder. Before you realize it, the eBook is spreading across the Internet uncontrollably like a virus. Digital information as you are already aware, duplicates and replicates easily and quickly so much so that you would be amazed at the thousands of people who are reading your free eBook.

And next, check this very Viral List E-Book I have found for you.

The Fastest Way to Financial Independence and True Freedom   Free Leads - 3 Ways To Generate Free Leads To Build Your Business!   6 Ways of an Effective List Building   5 Ways to Drive Traffic to Your Blog or Website