A Squeeze Page, or a landing page, is one of the most vital portions of an Email Marketing Business. The main objective is getting your visitors to input their email address and opt-in to your mailing list. This is part of list building.
Following list building, you are given the opportunity to build a long-term relationship with your subscribers. There are other portions of the business, such as driving traffic and strategic follow-ups, but I will be focusing only on the Squeeze Page in this article.
This is a single page where your visitors determine if they wish to opt-in or to navigate away. Creating a page using an html program is simple, but structuring one that is effective is crucial.
Many Internet Marketers fail to achieve high opt-in rates due to some common mistakes. Now I will share on the techniques for an effective Squeeze Page that avoids those mistakes.
Do not include any external links I have seen too many people making this mistake. Remember that the sole purpose of a Squeeze Page is to capture opt-ins, not to distract your visitors by sending them to someone else's website! Pre-sell your free offers People will not give their email address away for no reason. They only do so when getting something valuable in return. Normally we will offer a free gift which can be in the form of reports, audio, videos, or subscription. Notice I used the word "valuable." In Marketing, perception is more important than reality. Free stuff is usually associated with being low in quality. Thus, you need to pre-sell your offer even when it is Free! Create urgency People tend to react in a certain manner when an item is limited. Just by adding a simple message such as "Only 25 of the 100 copies are left," or "Site will be taken down after 24 hours," will create the urgency for them to act. What you really want is for them to put that email in and click on the submit button, which gives you plenty of time to build that relationship in the future. You certainly do not want them to view your page, and take time to decide while slowly forgetting that it existed. Use visual aids There is this VAK theory commonly used in sales. This applies in online marketing as well. While using kinesthetic factors is not possible, we will want to focus on boosting the effects on Visual and Auditory. Having a page with text and graphics only engages the visual element. Trust me; you will see a higher opt-in rate by using a video clip, which has the ability to engage both Visual and Auditory. Only ask for what you need This is another common mistake found in many Squeeze Pages. What will be the chances that you will pick up my free gift if I ask only for your name and email, versus if I ask you to write a 100 word biography? You only need 2 pieces of information - Name and Email Address. In fact, you can do so with just the email alone. So please leave out the rest of the fields such as age, gender, geographic location, etc. You can get those after they are opted-in to your list. Don't diffuse your visitors' attention You only need 3 elements on the page - a headline, benefits, and opt-in form. I have seen many pages that try to overload the visitors with too much information. There are colorful texts, lengthy & bulky messages, videos, and images all over the page. Your visitors will be lost and will not cooperate. Remember that you only want to capture their attention with a strong headline. Then you retain their attention using the benefits section, and a call to action via the opt-in form. That's all! Big opt-in form The opt-in form should always be at the top right corner of the page. The reason is simple. Most of the action happens there as we are all conditioned by the scroll bar while viewing web pages. More importantly, your opt-in form has to be big enough to catch their attention. Use a simple but strong graphic that depicts a call to action. Straight forward instructions directing them to input their email address, and a button to proceed.Lastly, always test out your squeeze page, making sure it links into your database. The last thing you want is a perfect squeeze page with a broken link that captures nothing after your visitors opt-in.
With these 7 tips, you are sure to see an increase in your Squeeze Page opt-in rate.
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