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Wednesday, December 5, 2012

List Building Tips - Thank You Pages

In this installment of List Building Tips, I want to discuss a tactic that a lot of people never even think about.

Thank you pages.

Don't scratch your head. I haven't gone daft or anything like that. I know it seems like we're putting the apple cart in front of the horse. After all, don't you get then on your list and THEN sell them your product? Well, in a lot of cases, yes. And if that's your model solely, then this probably isn't for you.

However, some businesses actually sell multiple products and their initial contact with their prospects isn't through any kind of a list. They're sent directly to a sales page and from there, they make their purchase and that's it. You probably never hear from them again.

But what if you had multiple products related to the one that was just purchased? Wouldn't you like to be able to legitimately follow up with these customers to let them know that you in fact DO have other products that they might be interested in?

Well, thank you pages are a great way to do this.

After the purchase goes through, on your thank you page in addition to actually thanking them for purchasing the product, you let them know that you have a newsletter that will give them information about your product (maybe how to best use it) plus information on other related products that they might be interested in. As long as there is a close enough relation to the other products, there is a very good chance that your customers WILL sign up for your list.

The key to making this work is design. Remember, the main focus of the thank you page is to thank them for their purchase and give them the link to download their product. You don't want to do ANYTHING that will interfere with that process.

At the top of that list is NEVER forcing them to sign up for your list in order to get their product. You're going to get quite a few complaints unless you make it perfectly clear on your sales letter that they will have to sign up to a list in order to receive their product. And if you do this, it's probably a great way to kill conversions.

You also don't want to start pitching your list BEFORE you actually thank them and give them their download link. The pitch comes AFTER all that. You make it an invite and you make sure that you let them know that it is completely optional and that they will still get their product even if they don't sign up.

So what you want to do is entice them to sign up. There are plenty of ways to do this.

One way is to offer them a freebie that compliments the product that they just bought. You can call it an unadvertised bonus JUST for signing up for your list.

Another way is to maybe give them a coupon code that will give them a discount on the next product of yours that they purchase, again, all for just signing up for your list.

You can offer 3 days of training in order to use your product correctly. Or you can offer them lifetime updates of your product just for signing up for your list.

These are all ethical "bribes" and can work very well in building your list.

And the best part of this list is that it's one that already has people who have bought from you. If they bought from you once and were satisfied with their purchase, don't you think it's likely they'll buy from you again?

So don't neglect your thank you page.

It can bring you more list members than you realize if done properly.

To YOUR Success,

Steven Wagenheim

The Fastest Way to Financial Independence and True Freedom Free Leads - 3 Ways To Generate Free Leads To Build Your Business! 6 Ways of an Effective List Building 5 Ways to Drive Traffic to Your Blog or Website The Truth About List Building Secret

4 List Building Activities That Can And Should Be Outsourced

As an online business owner or internet marketer, your time is already being pulled in a lot of directions. Between managing and launching new campaigns, stirring up traffic, writing emails, and the other daily tasks necessary to succeed online, it can seem impossible to regain your free time. Good news! You can easily outsource some of these tasks to experts, and reclaim the time you are wasting on monotonous and lengthy tasks. In fact, 55% of online marketers outsource some portion of their content marketing. It's natural to want to do everything yourself, but you must keep in mind that content marketers will have new, fresh ideas to bring to the table. If your online business has been stagnant lately, consider outsourcing some of these activities:

Writing and Content Creation

Are you spending all your time writing articles, blogs, web page copy, press releases, and updating your social networking profiles? Well stop! You can find high quality, expert writers online who will write these for you, including SEO content. By simply searching for 'content marketing agency' online you can find a bounty of quality agencies that specialize in content creation, marketing, and management. Don't forget to ask whether or not they will submit each article to directories, social networking sites, and publish new entries directly to your blog.

Video Promotions

Creating videos takes expertise and attention to detail. Why not outsource to a professional content marketing agency that will not only create your videos but also upload them to popular video sharing sites such as YouTube, Vimeo, and Viddler. Take your video campaign to the next level, by linking directly to your opt-in form in the video description area, this way any interested parties can click and be redirected to your site for additional information.

Establishing Authority With Forums

Forums are an excellent way to build your brand and establish authority in your niche. Research the top forums in your field and then create profiles for each, be sure to provide a link to your landing page in each forum's signature. Next, hire a freelance writer or content marketing agency who can represent your business. Be sure that your writer can intelligently answer questions and has time to reply to various threads. Remember this person is speaking for your company and needs to make a great impression, be sure that English is their primary language and that they are willing to do a little research if required.

Social Networking Sites

One of the increasingly popular ways to build a list is to use social networking sites such as Twitter and Facebook. So why not outsource this task to someone who can create updates and tweak your profile information when necessary? Twitter allows you to publish short updates to a targeted section of members, so maximize your site traffic by posting links to your latest blog post, product, or free give-away. Facebook offers even more possibilities, if you have the time, and trying to stay informed and ahead of the learning curve with these ever-changing social networking sites can be difficult. But rest assured, there are people who are dedicated to doing just that. Outsource to someone who can keep up with these protocols, create weekly content, or even design a custom fan page for your business.

It takes careful management to keep your business running smoothly. Your job is to sell your product or service, not to worry about content marketing. Find a content marketing firm or freelance writer with expertise in your niche and re-focus your energy on the most important element of your business... driving revenue.

How To Turn Your Website Into An Online Lead Generation System

If you are sick and tired of wasting time cold calling and speaking with dead-end prospects, there is good news: You can get a steady source of brand new, qualified prospects from your website. However, it won't just happen all by itself, you need to know how.

Firstly, people need a reason to visit your site. This is the top of your sales funnel: getting people to your website. You can do this by giving them news, useful resources or special offers.

When visitors find your site, you need a way to capture their details, qualify them and give them a reason to contact you. This you do by giving away something for free: It could be a free report with very useful information, or it can be a free video or webinar with training in your niche. It needs to be something that promises them something they need or desire and show how you will fulfil that need or desire. It should give them more information, just enough to know they need you.

The first thing you need to do is set your marketing goals. This can be a problem for you, so here are some questions to get you started:

Which target markets am I going to focus on? How many leads do I want per day? What is my marketing budget and what am I going to spend it on? What return do I want on my investment Can I continuously come up with great content? What are my clients' biggest needs and desires? Do I have the time and resources to put into this marketing method? Which marketing tasks am I doing myself, and which am I outsourcing? How do I measure my success?

Once you have the answers to these questions, you have a place to start from.

The next step is to work on your free offers. The first one you need is for the top of your funnel; getting the visitors to come to your site. Here you have to create a call to action. The draw card will be the content on your website, and you should have content that your prospects will find interesting and should focus on them and what they want.

The offer for the middle of your funnel needs to fulfil your clients' need and desires as well as give them a better understanding of what you can offer and what you're all about. The goal of the middle of your funnel offer is to gain trust, to show that you can deliver on your promises, and to show your products or services without a hard sell.

The bottom of your funnel offers can be about your product or service, and getting your customer to commit to a sale. Here you can use your auto-responder to stay in touch with them via email. You can have an article about your product or service followed by a testimonial.

To get this sorted you can get ideas from your competition.

The next step is to make sure you have a landing page with a clear call to action for your offer. If you have more than one target market you should have more than one offer and a landing page for each offer. On your landing page, you should give your offer with such a compelling headline that it is hard to resist, and give your prospect a place to sign up and get your offer. This offer and sign-up box will be to the side if you have a blog.

The last step is to manage your leads. There are many auto-responders available, but I find AWeber to be the best.

Once you have your lead generation system set up, you need to drive traffic to it. You can do this through your social media and bookmarking sites. You also need to write content to your blog daily and post articles to article directories. You can get a good article submission service to post these for you.

If you make sure you cover all these steps, your Online Lead Generation System should be bringing you leads in no time, especially if you are active in posting to the major social media sites.

5 Simple Ways to Build a List

For email marketing to be successful, it is imperative that a solid list be built. Not only is a good base list important, a continuing growth must occur in order to build upon the success. In email marketing, there is no such thing as too many names. Over the years, there have been methods proven to increase the size of an email list.

Make Joining a List Easy

It is the age of instant gratification, which includes getting signed up for programs and mailing lists. Putting a sign-up box or link on outgoing emails, a website, even on social network profile pages makes it simple and quick for people to sign up for emails. It only takes a few moments to get these links set up, creating a valuable opportunity to build a list.

Use Social Networking to Build a List

Social networks are extremely valuable when trying to build a client or email list. Once a brand is built, people should be given every opportunity to find out more information. Use a scheduling program, such as HootSuite to schedule tempting posts that include a link to the email sign-up form. Post status updates that are interesting and relevant in order to achieve the most success.

Offer Interesting Teasers to Build a list

Offers to join an email list must offer consumers something of interest. It is wise to pique the public's interest about the marketer's area of expertise. Teasers should be enough to gain attention, but not outrageous, such as, "Make 10,000 every day." Using teasers works more efficiently than hard-sell tactics for email lists. The sale can come later, after they have joined the email list and have learnt to trust you.

Offer Inclusion to the Email List to People Met

Business cards are a fantastic way to build an email list, provided they are handed out often. When someone offers a business card, it is common practice to offer one back. Be certain the link to an email is on it. Some business professionals verbally offer to send emails when they meet people who may be interested. A good number of potential clients are lost because people do not approach them offline.

Build a List by Giving Something Away

People love getting free things, regardless of whether the gift is valuable in and of itself. A great way to build an email list is by offering something of interest, such as an e-book or a consultation. If an e-book is offered, be sure it is legal to give away. This technique will appeal to those who want to know more about what is being offered, and shift the attention away from the fact that they are signing up to be on an email list.

The competition is stiff for email sign-ups of any kind. Set the provided information above the rest in some way, and do not miss any opportunity to entice someone to sign up for the emails. Every contact-online and off-is a potential addition to the email list. Without appearing pushy, take every advantage to get people to want to sign up for emails.

Newsletter Tips - Now You're Building a List, What Do You Send to Subscribers?

Now you've made the decision to start building an email list - but the question is, what do you send to subscribers? One problem that most new marketers face is what to send to their list. Those first few emails are pretty easy to write, thanking those who signed up for becoming a subscriber, giving your subscribers a little "glimpse" into what you do, etc. After those first two or three messages, it can be tough. What to send? If you're planning on sending out a weekly or monthly newsletter, we'll talk about a few ideas in this article.

First of all, put the intimidation behind you. Don't be afraid to mail your list; after all, they signed up so they could hear more from you! What you don't want to do is promote an affiliate product (or your own product, for that matter) in every message. In general, most marketers promote in about every 2nd or 3rd mailing. Promoting in every mail you send out will lead to a great number of people on your list unsubscribing, which you definitely want to avoid!

Now, here are a few newsletter ideas to get your creative juices flowing.

First of all, a newsletter does not have to be formatted like a newspaper, and you don't have to have everything just "so-so." Your subscribers didn't sign up with you to see how proficient you are at formatting - they want something of value. Share a relevant news story, video or even a coupon code.

Many marketers are afraid to send their subscribers to any site but their own, but you really should share good information with your visitors - they'll come to trust you even more. If you've read a great blog post on a blog in your niche, share it! Send a link to a forum discussion that you found really awesome. There are many things you can share in your emails, without having to fill your message with content. Short and sweet is good.

Here are a few email newsletter ideas to think about:

Link to a news story that relevant to your niche, and share your thoughts about the story with your list. Send your subscribers a quick tip or how-to that most will find helpful People love to save! Send your list news about a coupon code, special offer or sale that you ran across. Send a link to your latest blog post, or inform your list of a limited time offer on an affiliate product you are promoting. This brings up another point - it's essential that you keep up to date with the products you are promoting, and any "deals" that you need to inform your list about! YouTube videos - niche specific Q & A - Ask your readers questions about what their goals are, their specific problems, what they want to achieve - any questions relevant to your niche. When they answer, make a list of common questions and your answers, and mail it to your entire list.

Now, BEFORE you write an email, take time to consider what your want your email to accomplish. What do you feel that your readers expect from you? It's often helpful to go back and review what your "free" giveaway was that enticed your reader to sign up. Chances are, anything related to your giveaway will be useful, since that is what your reader signed up for!

How often should you email your list? This is hard to pinpoint, and depends upon your niche. Many marketers mail every day, some once each week, some every two weeks, others once a month. Once you determine how often you want to mail your list (or what would be most effective), stick to a schedule. It's very important that your subscribers know when to look forward to more from you!

Most important of all, keep all of the information you send to your list relevant to the reason they subscribed, and to your niche.

Ways on Building Trust With Your List for Sales Generation

One of the assets a company can have is a list or lists of prospective clients and customers. But the question is how can you ensure that the prospects in your list will buy your products and not that of your competitor? People purchase or seek the services from those businesses that they already know, trust and like, so it is best that you build a relationship with your list by establishing trust.

Have a Consistent Behavior

Having a consistent behavior is the first step in building trust with customers and clients. You have to spot those people with erratic behavior as they are those that you should not build trust especially when it comes to establishing a business relationship. This type of people tends to do something strange or crazy so you have to avoid these people when it comes to business.

All people have friends who they find very interesting. Although they tend to go crazy but they a fun and good company as it is their behavior. And when they started to act straight just like an arrow most of the time, you would think that something wrong is happening to them. So if you are trying to build a relationship with your list of prospects, customers or subscribers, having a consistent behavior is a must in order for you to know how to handle them when they communicate with you.

Be More Believable

Being believable is the second thing that you should have in order to build a relationship with your list. You should know that sometimes the truth is not believable is somebody hears it for the first time as they do not have any background knowledge on what you are talking about. In this instance, backing off is the best option for you to do, and you just have to tell them enough that they will believe what you have said. It is very essential in believability. If you want others to believe you, don't overhype things.

Presenting Good Quality Products

If you want people to trust your business, provide them with products as well as services which are high in quality. It is an obvious reason for you to build trust with your list. In joint ventures, you also have to make sure that the products or services that you will introduce to them are of good quality as it will represent you and your company. If they are not good, it will reflect on your company.

Review Products Honestly

Another way to build a relationship with your list is providing your opinion as well as endorsement of products. if you conduct product reviews, you should do it honestly and you should use them to come up with the proper and honest review of the product you endorse.

Sharing Association with Influential Individuals

Building more trust is also attainable by mentioning friends or acquaintances of influence but not in a hype manner, unless you personally know the person. Be real and natural when you hangout or have lunch with them. But you have to be cautious of who you have lunch with as people will do prejudge you based on the people you are with.