A squeeze page also known as opt in page is a web page designed to specifically get visitors to subscribe to your list, In this article I will explain the many ways to help you get visitors who visit your opt in page to not only visit, but will also subscribe once they have visited.
A squeeze page needs to grab the attention of visitors so they will want to subscribe. The squeeze page should be clean and simple but with eye catching graphics and incentives that will encourage the visitor to subscribe.
Make sure your content is appealing and avoid multiple links as it will only confuse the visitor. The only information you should ask from a visitor is the name and email address. Providing testimonials on your squeeze page will show visitors that if others have been successful then they can also be successful too. You can also provide teaser information about the product if they see whats inside the product they will be more tempted to learn more about the full product.
There are different approaches you can take to try and tempt the visitor to subscribe such as giving a time limit offer that will expire at a certain date or display the price the product usually is but for a limited time only its free.
You need to offer some valuable information to the visitor to encourage them to sign up such as a free report in the form of an eBook, video, mp3 etc. But make sure whatever you are giving away for free it is related to the niche you are marketing.
When a visitor visits your squeeze page they are suspect you need to make them a prospect so its very important to offer the visitor an incentive for signing up you have to look at it from the visitors point of view that when they visit your squeeze page and see you asking for name and email address before they give you this information they will ask "whats in it for me"
Make it obvious to the visitor where to subscribe or download the free report, its always better to make it simple, they don't want to be looking on your squeeze page where to enter their email address or where to go to download the free report so help guide them by telling them what to do using attention grabbing words such as SUBSCRIBE HERE NOW or DOWNLOAD HERE.
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